Frankie Collective Exterior Project

For this project, I chose an e-commerce brand and brought it to life in an exterior brick & mortar rendering. I did some research in order to place the brand in a market that made sense and “took over” a building that already existed. I was inspired by the patchwork and funky nature of the clothing of this brand. I utilized the green color palette and the play on Frankenstein in the brand name. Inspired by the latest and greatest retail brands utilizing technology in their storefronts, I tested my design skills to see what I could create. I used a Photoshop technique to create the digital effect on the billboard on the side of the building.